Identifying and prioritizing barriers to sponsorship of private companies of sport of champions

The aim of this study was to identify and prioritize barriers to sponsorship of private sponsorship of sport of champions in Kerman province. The research method was survey and Based on applied objective. The statistical population included top managers of private firms in Kerman province (N =150) Which 108 companies were selected with simple random sampling. The required data were collected by using researcher made questionnaire. Face validity of the questionnaire was confirmed by 10 experts in sports management and content validity was calculated based on Lawshe model CVI=0.92. In order to identify the factors and assess the construct validity, exploratory factor analysis method was used. Internal reliability was obtained with Cronbach Alpha α=0.82. To analyze the data one sample t test and ANOVA test were used. Results of factor analysis showed that 57% of the total variance was related to four factors: One-sample t test results showed that there  were significant differences between all of the barriers with score criteria. Also results of ranking of barriers showed that the factor of legal-government is the most important factor inhibitor with an average of 3.76 and sports management was minimum repressor factor in the lack of financial support private companies of sport of champions with an average of 3.68. Therefore Codification of legislation and regulations for the sponsors is very important to eliminate the barriers of their participation in the sport of champions.